regression 
LeadsRX
MAY 24, 2021
Companies that incorporate ad campaigns, social media, blogging, and webinars for their marketing efforts use attribution models. It does so by obtaining information from all of the factors that could affect the marketing channels’ success and carrying out a regression analysis. The Twitter ad receives full credit for the sale.
ClickZ
FEBRUARY 9, 2023
For example, they mostly just measure the platform’s own media, which raises concerns about bias and lack of incentive for the platform to tell marketers when to stop spending. Join the conversation with us on LinkedIn and Twitter. It is unlikely, not to mention undesirable, that they will revert to their previous attitudes.
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Marketing Insider Group
AUGUST 4, 2011
There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media.
RebelMouse
JULY 8, 2021
Tweets are a very popular embed for media sites. Add Media Bar. But tweets are not all the same size, and because of the way Twitter has coded them, they dynamically change their height as their elements come through, i.e., a photo, video, or screenshot can all change the size. Add Media Bar Now Supports More File Types.
Rain: The Growth Agency
MAY 19, 2020
Invest In Paid Media. To acquire new online customers, invest in profitable paid media in the form of search, social, programmatic, digital video, linear television, audio and more. Media impressions are extremely affordable right now. Measure And Optimize Your Paid Media Channels. Make Your Creative Messages Current.
ClearVoice
OCTOBER 29, 2018
Here is a quick recap of several interesting finds in last week’s survey data: 82% of respondents indicated they see a “share this content on social media” type solicitation at least once a week. I first ran a regression analysis looking at just one factor (whether they requested claps) and one response (whether they received more claps).
Hinge Marketing
JUNE 25, 2020
We’re not talking statistical analysis and multivariate regressions. Other social media (e.g., Facebook, Twitter). If you know your prospect’s Twitter handle, take a look at their page and see what they’ve been writing and sharing. Your firm’s competitive advantage or disadvantage. Top Prospect Research Tools. Firm Level.
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