Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals.

Social Media 110

Social Media Media Business Viral Marketing 110

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels! Let’s dive right in!

Social Media 98

Social Media Template Media Viral Marketing 98

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Humour is often the catalyst to help explode your post into something viral.

Social Media 142

Social Media Media Top of Funnel Business 142

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Work Management 74

Work Management Marketing Management Social Media Service 74

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Marketing Insider Group

DECEMBER 8, 2021

This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 315

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. Unfortunately, in most cases, that data is scattered across the organization in multiple databases that don’t talk to each other very well, if at all. Hank Hoffmeier, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. 86% of women use social media for purchase advice. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 84

Social Media Work Management Marketing Management Service 84

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Think about how you can implement video as you launch your holiday campaigns.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone. of followers.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks.

Social Media 143

Social Media Media Burn Rate Tagging 143

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Buffer

DECEMBER 20, 2022

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

MAY 9, 2022

If you’re a SaaS organization, create quick video tutorials showcasing cool shortcuts or smart tips in your tool that users may not know about. Another popular TikTok idea revolves around trying viral recipes. Keep your eyes peeled for more TikTok food trends to see which makes sense to replicate. excel #tutorial. ?

Video Marketing 120

Video Marketing Viral Marketing Allocation Trends 120

SocialPilot

FEBRUARY 26, 2024

Recent studies show that the organic reach of your post among your connections is only 1%. One thing that keeps us hooked to our social media feed for hours is how personalized it is. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Research keyword trends and topics. and Mac Cosmetics.

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Martech

OCTOBER 30, 2023

Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. Remember, TikTok is a rapidly evolving platform, so it’s important to stay up-to-date with the latest trends and features. Format) Please list five numbered steps.

Campaigns 98

Campaigns Top of Funnel Best Practices Marketing AI 98

Hubspot

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. The growth of social media is causing the human attention span to become shorter and shorter," he said. "The

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Lead management & CRM.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. But in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge. But in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. There’s more than one way to post on social.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62