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Best Practices for Webinar Landing Pages

The Effective Marketer

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? Click to enlarge.

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

While tracking social media posts on a calendar app or spreadsheet might be helpful to some, adding a scheduling tool to that strategy makes life so much easier. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more. Organize and share data.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? co-exhibiting at trade shows and conferences. co-exhibiting at trade shows and conferences.

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Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?

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Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic

Launch Marketing

The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, but fortunately numerous B2B organizations offer digital tools to help us live and do our jobs virtually. Microsoft Teams and Skype are another leading conferencing platform offering resources to help. Social Media.

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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.