Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Being engaged on social is vital to protecting their brand and retaining customers. And that includes on their service channel of choice: social media.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Digilant

MARCH 11, 2020

Earlier this year Google Chrome announced that they will be phasing out 3rd party cookies over the next 24 months. There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA).

Privacy Protection 52

Privacy Protection Privacy Amazon Opt-out 52

SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined. Privacy by Design.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

DotDigital

OCTOBER 11, 2021

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Martech

JANUARY 27, 2023

categories of personal information receiving enhanced protection, including but not limited to data involving health, race, politics, religion and more) requires the data subject’s express consent — a high bar not even necessarily required in the EU under GDPR. Meanwhile, the United States has gotten into the privacy act (so to speak).

Advertising Agencies 138

Advertising Agencies Privacy Paid Search Agency Privacy Protection 138

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. In the era of social media and instant communication, any lack of transparency can quickly erode consumer trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

The Customer

APRIL 14, 2020

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 14 min Does Strong Data Privacy Make for Stronger Security? It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Do Not Track: (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Imagine that you’re out at dinner and you spill something on your favorite shirt. As Google goes, so does the rest of the market.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) The loss of third-party cookies isn’t the first change that marketers have contended with, but it may be one of the most impactful.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Zoominfo

AUGUST 11, 2022

From social media companies and hotels, to healthcare providers and dating sites, data breaches happen with discouraging regularity — and they often cost companies millions of dollars. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

readwrite

MARCH 26, 2012

Commends the Digital Advertising Alliance, a self-regulatory group of the advertising industry, on developing an icon-based system to honor the browser tools as well as the W3C on created standards to protect consumer data. Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. These laws have led to those ubiquitous pop-ups asking users to opt in to data collection on websites they visit. For brands, however, it means a paradigm shift. ” Clay said.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Sometimes, your teammates are out of work, your team grows, or responsibilities shift.

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Planning 91

Liveintent

JANUARY 30, 2023

Companies like Walmart, Target, and Albertson’s have launched Retail Media Networks (RMNs). Projections indicate that retail media networks will capture the majority of digital ad budgets by the end of 2024. RMNs have disrupted digital advertising by unlocking new revenue streams for retailers with incredibly high margins.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Choozle

FEBRUARY 19, 2019

Before you start freaking out, a large majority of your data is collected, anonymized, and encrypted. According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. First-party data. Social networks (e.g.,

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Businesses that are trusted will excel in this new environment.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Single Grain

AUGUST 7, 2023

Social Media Marketing : Utilizing social media platforms that are popular on mobile devices. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. Chances are, those prospects and influencers are on LinkedIn.

Multi-Touch Attribution 96

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 96

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

QuanticMind

JULY 11, 2023

Let’s dig in and find out: New Regulatory Action in Europe and the United States Regulation in the European Union (EU) While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator. Take, for instance, the nearly $1.3

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40