Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. So, we’ll also help our clients with product development, distribution strategies, and go-to-market plans. Q: What kind of strategies and tactics do you use for your clients?

Creativity 52

Creativity Tactics Brand Identity Branding 52

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Retailers re-energizing their in-store footprints will not only offer brands and agencies better media performance, but will attract bigger marketing budgets, and most importantly, drive shopper value.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

ClickZ

JULY 16, 2020

The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. Utilize the right tools to help scale and save time. The right tools make a difference. Optimize your channels and test for improvement.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

ScanmarQED

MARCH 23, 2022

Nested modeling lets you account for this interaction but still get separate planning ROIs and response curves for each tactic. With strataQED we have simplified the process so that you can use a complex set of models within one practical planning tool?.

Lead Ranking 98

Lead Ranking Allocation Forecasting Top of Funnel 98

Huptech Web

SEPTEMBER 2, 2022

It has been possible for the Internet to accomplish this through social media. billion social media users globally as of January 2022. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers. Statista suggests that there are 3.96

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Digilant

SEPTEMBER 12, 2023

Diversified media habits mean more avenues to reach shoppers and more work for advertisers to find the right tactics to reach shoppers. To help navigate the ever-changing digital media landscape, we’ve identified three key strategies you can be sure will reach online shoppers this holiday season.

Eye-Tracking 59

Eye-Tracking Banners Advertisements Advertising 59

Choozle

JUNE 2, 2022

It sets up brand clients for creative success because it makes adding new capabilities and functionality to the media plan easy. Most digital agencies must be ROI-driven and demonstrate agility by not becoming wedded too closely to any one channel, tactic, or approach. Flexitive is a great paid tool for creating HTML5 ads.

Top of Funnel 75

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 75

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 95

Marketing Attribution Creativity Analytics Paid Search Agency 95

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change. They always do.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SWZD

MARCH 21, 2018

How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. A brand’s arsenal of trusted demand gen marketing tools is indispensable. A brand’s arsenal of trusted demand gen marketing tools is indispensable.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). Evolving and diversifying the media audience strategy beyond third-party audiences. email, website, apps) personalization.

Lead Ranking 93

Lead Ranking Lead Scoring Work Management Paid Search Agency 93

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Are you managing social media channels? Or, if you are wearing multiple hats, what marketing tactics do you use? Social Media. In the B2B world, sales see social media as the top of the funnel. Help sales gather intelligence on social media. VP of Marketing or CMO.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Metadata

AUGUST 14, 2023

Much of that pressure comes from sky-high expectations—but also the lack of tools to effectively and efficiently launch, manage, and optimize paid campaigns. The average household has access to more than 20 devices , while the run-of-the-mill social media user interacts with 6.6 I’m looking at you, native ad channels. Enter Metadata.

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

Choozle

AUGUST 20, 2021

I run digital ad campaigns, gather analytics, and improve ad performance within pay-per-click (PPC), programmatic display, social media, email marketing, and SEO campaigns for clients primarily in the tourism industry. Q: What kind of strategies and tactics do you use for your travel destination clients?

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience. Will that open it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? •

Social Media 155

Social Media Media Paid Content Work Management 155

FunnelEnvy

SEPTEMBER 4, 2023

Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming. Tailor your tactics to match your goals. Tip 5: Link to Your Website Early and Often.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? Build buyer personas Conduct competitor research Define marketing goals Determine the budget Select the best marketing tactics Track and analyze results Carry out A/B testing What to include in a SaaS marketing plan template?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably. We can help.)

Business 65

Business Social Media Youtube Facebook 65

NuSpark Consulting

MARCH 29, 2015

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. I run robust retargeting campaigns for various clients, and each tactic has its own set of rules. Advertising Lead Nurturing Media Planning Social Media'

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Digilant

APRIL 6, 2020

Now is the time to utilize email, social media, and website updates. People are digesting media in a variety of way, so make sure you are reaching them on a variety of platforms to ensure they’re seeing your message. Lean into Social Media. As people are staying home, they’re spending much more time on social media.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

Now is the time to utilize email, social media, and website updates. People are digesting media in a variety of way, so make sure you are reaching them on a variety of platforms to ensure they’re seeing your message. Lean into Social Media. As people are staying home, they’re spending much more time on social media.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Degree of difficulty: 4 Social media Social media is a big ball of wax that is constantly changing shape. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52