illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Digilant

SEPTEMBER 25, 2023

Continue to run conversion tactics, with a significant focus on retargeting your most valuable prospects. In summary, this year’s holiday shopping season will require a strategic balancing act from advertisers: launch early but plan the long haul strategy. Contact us today to get started building your holiday shopping media plan.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 118

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 118

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

ClearVoice

MARCH 19, 2021

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

Media 90

Media Work Management Marketing Management Public Relations 90

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. So, we’ll also help our clients with product development, distribution strategies, and go-to-market plans. Q: What kind of strategies and tactics do you use for your clients?

Creativity 52

Creativity Tactics Brand Identity Branding 52

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Social media reporting template.

Social Media 129

Social Media Template Campaigns Media 129

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Retailers re-energizing their in-store footprints will not only offer brands and agencies better media performance, but will attract bigger marketing budgets, and most importantly, drive shopper value.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Digilant

DECEMBER 20, 2022

How can I find my target audience on social media? We’ve outlined three simple tactics to help you take the first step toward embracing a more current media plan and an omnichannel marketing approach: Understand your audience and preferred channels. Need a Little Help Getting Started?

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

Digilant

DECEMBER 13, 2022

Fortunately, this isn’t the death of legacy channels; it just means marketers need to shift their media playbooks to include an omnichannel approach that encompasses these newer consumer habits. . How to Incorporate Emerging Digital Channels Into Your Media Playbook. . Are you interested in revitalizing your media playbook?

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

Fortunately, this isn’t the death of legacy channels; it just means marketers need to shift their media playbooks to include an omnichannel approach that encompasses these newer consumer habits. . How to Incorporate Emerging Digital Channels Into Your Media Playbook. . Are you interested in revitalizing your media playbook?

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Below you’ll find three must-try tactics to get more out of your advertising investments. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

DivvyHQ

MAY 19, 2021

Here are 5 fruitful tactics to consider. Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for exposure and placement is all but required these days.

Distribution 52

Distribution Tactics Content Marketing Content 52

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Below you’ll find three must-try tactics to get more out of your advertising investments. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Below you’ll find three must-try tactics to get more out of your advertising investments. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Huptech Web

SEPTEMBER 2, 2022

It has been possible for the Internet to accomplish this through social media. billion social media users globally as of January 2022. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers. Statista suggests that there are 3.96

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. They let users buy, manage, report on, and optimize display media. Company A: Website.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. They let users buy, manage, report on, and optimize display media. Company A: Website.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

ClickZ

JULY 16, 2020

The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. After you’ve established KPIs based on realistic industry benchmarks, you can move on to identifying channels to include in your digital media plan.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

KoMarketing Associates

FEBRUARY 14, 2018

“These results show that there may be a knowledge gap and a missed opportunity to build omnichannel targeting into client campaigns,” wrote Sutheshna Mani, content marketing and social media specialist at Katana.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

ScanmarQED

MARCH 23, 2022

Nested modeling lets you account for this interaction but still get separate planning ROIs and response curves for each tactic. It’s quick and easy to visualize and quantify the impact of changes to your marketing plan on each of the KPIs within your set of models.

Lead Ranking 98

Lead Ranking Allocation Forecasting Top of Funnel 98

Digilant

SEPTEMBER 12, 2023

Diversified media habits mean more avenues to reach shoppers and more work for advertisers to find the right tactics to reach shoppers. To help navigate the ever-changing digital media landscape, we’ve identified three key strategies you can be sure will reach online shoppers this holiday season.

Eye-Tracking 59

Eye-Tracking Banners Advertisements Advertising 59

Choozle

JUNE 2, 2022

It sets up brand clients for creative success because it makes adding new capabilities and functionality to the media plan easy. Most digital agencies must be ROI-driven and demonstrate agility by not becoming wedded too closely to any one channel, tactic, or approach. Expanding proven content to new channels.

Top of Funnel 75

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 75

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Digilant

OCTOBER 5, 2023

In today’s digitally saturated, hyper-competitive market, it can be tricky to nail down exactly which tactics help keep your brand top of mind with consumers versus which fall on deaf ears (or rather, distracted eyeballs). Get started with a custom digital media strategy built to achieve your digital advertising goals. It’s a win-win.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Millenial Media. Millenial Media is the dominant mobile advertising platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Choozle

SEPTEMBER 20, 2019

Emily Branson, Media Manager, Digital & Social, Exclamation Media Group: Ooh, definitely cheese! Annie Heggeman, Media Manager, Digital & Social, Exclamation Media Group: Hands down chocolate chip cookies. MSJ: Let’s start with an overview of what you offer for your clients at Exclamation Media Group.

Paid Social Agency 40

Paid Social Agency Paid Search Agency Advertising Agencies Work Management 40

SWZD

MARCH 21, 2018

How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. SiriusDecisions suggests developing a strong editorial plan that targets all channels with your message efficiently and regularly.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Choozle

MARCH 22, 2022

Programmatic advertising encompasses several automated media execution tactics, such as real-time bidding (RTB) auctions , Programmatic Private Marketplaces (PMPs) , and Programmatic Direct deals that guarantee inventory and rates. Coming soon: Holistic Performance Metrics and Relevant KPIs: How to prove your campaigns are working.

Allocation 68

Allocation Advertising Agencies Paid Search Agency Planning 68

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Leverage social media: Social media can give your pre-show campaigns a much-needed boost.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100