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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Many college kids do not use Twitter or LinkedIn.

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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Click here to cancel reply. Share your thoughts, post a comment.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. (See

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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