When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis
Rain: The Growth Agency
APRIL 16, 2020
Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Smaller businesses have exited Facebook and YouTube, for example, causing these two channels to become more efficient.
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