How CPGs can realize the value of first-party data with a CDP
Martech
JANUARY 3, 2023
How to ensure first-party data drives ongoing ROI for CPGs. On top of that, many of the media measurement approaches (e.g., The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). How using a CDP can help CPGs harness the value of first-party data.
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