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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. The book begins with a fascinating trip through the early days of the web and the foundations of social media. Later, he founded his own marketing technology consultancy.

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How to Optimize the Cost of B2B Marketing

Valasys

Automation – Marketers should question whether automating some or a portion of their daily manual routine can help them in optimizing their ROI & in reducing the cost on their manual labor.

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How Does Social Media Marketing Influence Consumer Behavior?

Huptech Web

Despite this, many marketers and website owners ignore social media or put little effort into it. To maximize their online marketing efforts and paid campaigns, publishers should include a social media plan in their marketing strategy. Social media is one medium where you can also see this practice regularly.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

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Blastoff for My New Social Media Newsletter

Convince & Convert

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)