Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Welcome to Social Media ROI.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Digilant

APRIL 24, 2019

And as little as $5 per day can get a company started when choosing to work with pay per click (PPC) advertisements. . SEM is an effective, low-cost solution that marketers and media planners across industries are using to increase site traffic. These words lead to a natural ranking of websites based on search engine algorithms.

Paid Content 55

Paid Content SEM Media Plans SERP 55

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Guru plan at $199.95. Related Content: 10 PPC Trends You Can’t Ignore in 2020. Quality scores.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Online Marketing Institute

JANUARY 4, 2011

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month).

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

SmartBug Media

SEPTEMBER 9, 2022

What Is Paid Media Advertising? Paid media advertising is any media placement or series of placements that are paid for. Paid media campaigns may include any combination of pay-per-click (PPC) advertising, display advertising, social media advertising, search engine marketing (SEM), and so on.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. Please click the little thumbs up icon. On behalf of Amber, myself, and especially Make-A-Wish Foundation, thanks for your help!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

PureB2B

JULY 26, 2021

This will guide your social media plan, as well as your SEO strategy and keyword goals. As a result, you need to develop a long-term content strategy that will help you discover and organize your campaigns while also tracking your progress. Simply put, PPC is not disruptive to user’s activities.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Convince & Convert

SEPTEMBER 7, 2010

I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). [link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. They like it. They’re pretty good at it.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. [link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? ™ RT @upwardaction: Great tool!->A

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. This is a great outline of how to best organize your content action plan.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Like some other readers have commented, what a marketer (or more importantly an organization) does with that data is key. And of course product improvement ideas are important.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 22, 2010

Social media is (or will be) for every company, because customers will eventually flat-out demand that you interact with them there (the same way they previously insisted on interaction via phone and email). You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. telegraph service).

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. Writing Ads.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Single Grain

MARCH 9, 2022

Benefits of Working with a Paid Media Agency How to Hire a Paid Media Agency. What Does a Paid Media Agency Charge? Top 5 Paid Media Agencies. Are You Ready to Hire Your Paid Media Agency? What Is a Paid Media Agency? Examples of owned media include company websites, blog posts, and organic posts (i.e.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Convince & Convert

FEBRUARY 15, 2010

However, the data base of the concerned company should be in good shape. Once, that blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social media can enable conversations and participation but the real value comes from what we do with those conversations.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. This provides the information needed to craft the message (ex.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 6, 2010

Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 5, 2010

If it had the organization of the #3 one I think that would be most intuitive. [link] jaybaer yes, Danny's redesign was really well executed, IMHO. link] jaybaer Best. Referencing. link] David Spinks Who's doing these designs? I like em. I like #1 the best. People look to the top right for the search bar first.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Single Grain

JULY 6, 2023

These strategies include: Media relations and pitching stories to journalists Organizing press conferences and media events Community engagement events covered by the media Sales Promotion Sales promotions typically involve enticing customers with a discount, freebie or other perk.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 20, 2010

According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. This chart shows usage of five major social outposts by organization type. The statistical similarity shocks me. The range of Facebook usage is just 37% – 51%. power to the people ?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

link] (via @jaybaer) [link] Jose Huitron The approach that an organization takes in regards to their social media initiatives is just as important as taking that first plunge. Some organizations just get it… Jay, I enjoyed your post. [link] [link] OneCoach Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Huptech Web

OCTOBER 20, 2023

We’ve carefully crafted effective strategies for each aspect, be it SEO, PPC, Email Marketing, or social media. Organizing your content with clear headings, subheadings, and bullet points to improve readability and help search engines understand the structure. You won’t be let down. Let’s get into it!

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Digital B2B Marketing

JUNE 7, 2012

Activity intended to improve organic search rankings. PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. A system for managing all aspects of online media planning, buying and reporting, including RTB inventory, data and direct media buys.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Convince & Convert

APRIL 13, 2010

My sales manager at the time encouraged me to network in as many business organizations as I could. I've been on the Board of Directors of several business & non-profit organizations. That's one of the reasons social media works – you're appealing to people on a 1:1 or 1 to few basis. link] jaybaer LOL.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Now I know it is for social media gurus but for me it's not.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. Those are usually the questions that not only are top-of-mind among website visitors, but are not satisfactorily answered with your current online content. You know how much you learn about your customers sitting in your office? Buy your own product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 8, 2010

[link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Hubspot

MARCH 14, 2014

It''s important to check these stats on a weekly basis so the strategy and the content you posted on social media is fresh in your mind. After you decipher what caused your social bump, use it to inform next week''s social media plan. Social Media: Visits from social media sites including Facebook, Twitter, LinkedIn, etc.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. A realistic campaign/project goals, aligned with the organization’s overriding mission and objectives (my hot button) MUST be a part of the package when selling social media efforts.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121