Remove Marketo Remove RSS Remove Twitter Remove White Paper
article thumbnail

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. A simple text link will do the trick: White Paper: 5 Keys to. Download Now.

RSS 100
article thumbnail

No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Sell Digital Marketing to the C-Suite

Adobe Experience Cloud Blog

i.e. downloading a white paper, therefore becoming an inquiry. For example, proof that competitors are actively engaged in Facebook, Twitter or LinkedIn is often very compelling. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

RSS 48
article thumbnail

Should Social Media Be Used as a Sales Channel? – The Ongoing Debate

Adobe Experience Cloud Blog

Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs. channels, subscribe to the Modern B2B sales Blog RSS feed or follow Marketo on Twitter. The Ongoing Debate was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

article thumbnail

Six Ways to Optimize Your Landing Pages For Improved Lead Generation

Adobe Experience Cloud Blog

Include a mock-up of the white paper or photo of the webinar presenter. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Keep the copy short and sweet focusing on the benefits and the call to action.

article thumbnail

Lead Generation: Have You Evolved Past Cold Calling?

Adobe Experience Cloud Blog

We have documented a lot of our own success in this webinar about how we manage our sales process and in this white paper about our sales qualification team. To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

article thumbnail

15 Inspirational Quotes About B2B Marketing

Adobe Experience Cloud Blog

This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar.