The Point
MARCH 29, 2012
Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. A simple text link will do the trick: White Paper: 5 Keys to. Download Now.
The Point
NOVEMBER 16, 2011
Navicure uses Marketo and Salesforce.com to track marketing ROI.). Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”.
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Adobe Experience Cloud Blog
FEBRUARY 22, 2011
i.e. downloading a white paper, therefore becoming an inquiry. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Next, dive into analytics to determine what visitors from Facebook are doing on your website.
Adobe Experience Cloud Blog
APRIL 17, 2011
Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs. channels, subscribe to the Modern B2B sales Blog RSS feed or follow Marketo on Twitter. The Ongoing Debate was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Adobe Experience Cloud Blog
SEPTEMBER 14, 2010
There are many ways to do this, like compiling blog and web content in a white paper, or by using brochure content as the foundation for a new video. . Content marketing is an important part of demand generation in B2B marketing , subscribe to the RSS feed to learn more.
Adobe Experience Cloud Blog
FEBRUARY 15, 2011
Include a mock-up of the white paper or photo of the webinar presenter. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Keep the copy short and sweet focusing on the benefits and the call to action.
Adobe Experience Cloud Blog
APRIL 27, 2011
We have documented a lot of our own success in this webinar about how we manage our sales process and in this white paper about our sales qualification team. To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.
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