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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

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20 questions to ask marketing automation vendors during a demo

Martech

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

RFP 50
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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Examples of MAPs that you may consider include: Marketo. The solutions then enable you to create an RFP to be sent to selected properties directly through the system. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. ActiveCampaign. Salesforce.

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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ? Demand Metric Report, 2020. Video for Sales.

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Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

they go into a Marketo engagement programme. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. And we debated this, because we don’t know them [the prospect] well, we’re just answering an RFP and there could be ten of us answering an RFP.

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The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A

Litmus

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. Does Litmus work with Marketo to help expand on analytics? Any surprises? What to Expect When Switching ESPs [Blog Post].