Envy
MARCH 4, 2021
Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.
Adobe Experience Cloud Blog
JULY 17, 2018
From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. Sound familiar?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ambal's Amusings
JULY 22, 2010
With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.
The Point
MAY 11, 2015
At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told.
Directive Agency
MAY 29, 2019
In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities. He also speaks at State of Search, General Assembly, MozCon, etc.
Rev
MAY 21, 2018
Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, what is intent data? The Intent Data You Already Use.
SnapApp
MAY 12, 2015
Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.
Expert insights. Personalized for you.
109 
Let's personalize your content