Webbiquity

JULY 12, 2016

1) Marketo. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Best suited (like Marketo) for large enterprises. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Customer Experience Matrix

FEBRUARY 10, 2017

Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Plan interactions. Analyze results.

Marketing AI 120

Marketing AI Account Based Marketing Lead Ranking Lead Scoring 120

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Launch Marketing

JANUARY 11, 2019

Launch met with the RealMassive team to get a clearer picture of their short- and long-term goals, discuss their target audience profiles and analyze segmentation options within the team’s Marketo instance.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

One way we do so is by sending to our database meaningful, personalized invitations, timely reminders and gentle nudges to potential no-shows, to attract more attendees. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., The xiQ app can be downloaded free for iOS devices.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Engagio

MAY 12, 2020

It’s the bridge between prioritizing accounts, coordinating programs and accelerating revenue creation, and it’s a necessity for sales teams that understand the importance of strategy and personalization.”. Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. 21 Tips & Other Impressions from the Marketo User Summit. Getting the Most from Salesforce.com: A Conversation with David Taber. Would that person be motivated to read more? Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. We’ve seen customers whose projects have languished for years completed in a matter of weeks with Airkit.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Customer Experience Matrix

JULY 10, 2013

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., The xiQ app can be downloaded free for iOS devices.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2013

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Jackie Walts

MARCH 6, 2019

I work with HubSpot, Pardot and Marketo and the interfaces are getting easier and much more similar. Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com. They all feel very similar to work with right now.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Visit LeanData at the Marketo Marketing Nation™ Summit. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com' ” Benioff asked the crowd.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Disclosure: The sessions featuring Copyblogger and Warner Brothers also include Marketo speakers.). Why famous? Author of Complete B2B Online Marketing and Sr.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. What an amazing concert and a HUGE a crowd.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Visit LeanData at the Marketo Marketing Nation™ Summit. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Visit LeanData at the Marketo Marketing Nation™ Summit. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

xiQ

APRIL 12, 2016

When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Adobe Experience Cloud Blog

OCTOBER 3, 2011

Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. They were looking for four things: Ability to target limited telemarketing (BDRs) to call the right person. Henry described the “before and after” of Marketo deployment.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. offers a free, limited-option personal account as well as a free trial of its premium content syndication services. Including Microsoft, Renault Nissan and the University of San Francisco is what Scoop.it

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. And this personal connection comes down to one idea — empathy. Just to name a few. Read The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

ViewPoint

MAY 30, 2012

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Outbound vs. Inbound: A Balance that Still Requires Personal Contact.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Webbiquity

FEBRUARY 26, 2013

Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. But marketing automation systems aren’t meant to replace personal engagement. Why Should I Use It?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. One email marketing manager (strategist/content writer).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. One Email Marketing Manager (Strategist/Content Writer).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. I also promised a blog post on the topic. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

ViewPoint

AUGUST 30, 2012

He helped build Salesforce.com with an outbound marketing perspective into the mid-market. It’s like, ‘If you’ve got to go talk to this type of person, are you seriously just going to build content until they come in your store?’ It’s really personal—that question for me. And that’s the big thing for me. I use it all the time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120