SnapApp

JUNE 4, 2014

At this year’s Marketo conference , SnapApp created a poll around which Hillary Clinton was the users favorite from over the years - fitting in this case since she was the keynote speaker. With click rates averaging over 50% and lead conversion rates in excess of 40%, interactive content works to engage your audience.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

MAY 13, 2009

In my opinion, if your Marketing & Sales organizations do this together, they'll not only improve their alignment, but also the results they achieve: Engage in a customer immersion. This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. If yes, you can use them as a marketing hack to generate qualified leads.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Industrial Marketing Today

OCTOBER 13, 2010

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. David is not alone in voicing this opinion. See White Papers: Lift Your Barrier? ). Trust me, there is a connection.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Marketo's Modern B2B Marketing. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Let the data guide you, not opinion. . “Change Agent” probably isn’t the title of your job description. If you are that person, fantastic.

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

KoMarketing Associates

JULY 14, 2015

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. Industry News with a Brand Opinion. A few B2B organizations I suggest using as a model: SEOmoz. One-Off Creative Pieces.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. You may have additional views on top of those, but those are the three that, in my opinion, you absolutely need to have. Forums, subdomains, landing pages.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. Utilize social listening and engagement tools to understand what buyers are saying about your products or services, their opinions on your campaigns and events, and to stay updated on industry trends.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Become a Distributor as well as a Publisher.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

SnapApp

MAY 14, 2014

To support its “Reimagine Work” campaign, Cornerstone OnDemand created a series of interactive engagements designed to lead prospects to download relevant white papers as part of its core demand generation efforts. Download our latest white paper! Want to learn more about what interactive content is and why it works?

Demand Generation Agencies 48

Demand Generation Agencies Content Marketing Paid Search Agency Planning 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy. Often companies already have a lot of content they can ‘unlock’ (webinars, white papers, ROI calculators, etc.) In this part we get the views from 5 experts in the US.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Onalytica B2B

JULY 16, 2018

Financial compensation – In some cases financial compensation may be appropriate, but the key is to pay for their time, not their opinion. Previously, he was the senior manager of social media strategy at Marketo. Product gifting – Send influencers your products for them to try / review.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

SWZD

OCTOBER 16, 2019

I realized my role at Mercer means much more than just an effective white paper, or a webinar, or doing something innovative online. We asked Jeanniey about their marketing technology stack: “We have a solid foundational tech stack, with Salesforce, Marketo, and Adobe Analytics to run the basics. Leveraging Technology.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Adobe Experience Cloud Blog

JANUARY 3, 2018

Just as ebooks and white papers allow you to establish authority and position yourself as an industry expert, you can also use videos as a rich source of expert opinions, useful insights, and concise facts. Inspired by their success, Vidyard has launched Chalk Talk. I’d love to hear about your experiences in the comments.

B2B Marketing 134

B2B Marketing Video Marketing Lead Scoring Lead Ranking 134

Full Circle Insights

JULY 20, 2021

A Glassdoor survey cited in The Washington Post found that 76% of jobseekers and employees said a diverse workforce was an important factor when forming opinions about a business or considering job offers. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Solid opinion pieces: Insights backed by data. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Full Circle Insights

FEBRUARY 8, 2021

CMOs who are thinking about adding new solutions to their technology stack have a golden opportunity to build a productive partnership with the CIO by asking their opinion on prospective products before making a purchase. White Papers. CMOs will need to tap that expertise as they deploy new martech solutions. Case Studies.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

Or maybe they don’t think it’s important to coordinate and don’t want a second opinion on the choices they’ve made. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. But looking at CIO input as outsider meddling is a mistake. Additional Resources.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Adobe Experience Cloud Blog

MAY 21, 2013

If sales is regularly encountering the same question about how to use your product, writing a blog post (or white paper if it’s a tough question) can give sales something to send to a confused or concerned prospect. Having a rich archive of content can also make it easier on your support team. How else do you use content?

Top of Funnel 48

Top of Funnel Lead Nurturing Lead Generation Sales Qualified Leads 48