Crimson Marketing

FEBRUARY 19, 2015

It’s not new news that big data is on every marketer’s mind. Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” Customer Data is Applicable Only In Select Marketing Channels.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

FunnelEnvy

JANUARY 19, 2018

The marketing team asked lots of questions, but the VP of Marketing stayed silent. Tests conclude when there is either a statistically significant change in an onsite conversion goal or the test is deemed inconclusive (which happens frequently). The Biggest Challenges with B2B Website Experimentation. KPIs That Matter.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Virtually every one of them responded that their unit experienced difficulty getting Marketing and Sales on the same page.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. In fact, often this information gathered is some of the most important data a brand can use, thus showing the importance of email marketing surveys for brands and marketers across industries. Need more proof?

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Bound360

OCTOBER 3, 2018

We see two main segments of website visitors signing up to receive an e-newsletter: In-Market. Out-of-Market Pre-Visit. Out-of-Market. Smart destination marketers message these two groups differently. If they are in-market, focus on upcoming events content that is shared in the e-newsletter.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

Bound360

NOVEMBER 6, 2018

In this post, we’ll pull from our report State of Personalization for Destination Marketers , so you can see how you measure up to your peers. In the below charts, the Non-Targeted numbers represent website visitors who were not served personalized content. 2018 State of Personalization for Destination Marketers.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Bound360

OCTOBER 12, 2018

That’s the difference we see between user generated content and advertiser or marketer generated content. Incorporating user-generated content into your destination’s digital marketing campaigns is a great opportunity to include an undeniable level of authenticity. Strategies for implementing personalization. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Terminus

SEPTEMBER 25, 2017

Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. Custom content.

Account Based Marketing 20

Account Based Marketing ABM Template Cross-Selling 20

Referral Rock

SEPTEMBER 18, 2019

Guest Post Sam Makad is an experienced writer and marketing consultant. His expertise lies in marketing and advertising. This has a direct impact on your conversions, and statistics back this up. Change the look of the chat window to a color that is in sync with your website. Communicate at a personal and humane level.

Software 40

Software Optimization Conversion Paid Search Agency 40

Convert

JULY 7, 2021

Sam Renfrew of Journey Further recommends different split testing software to different clients: We’re currently using a mix of pretty much all the tools on the market – we recommend tools to our clients based on their traffic and budgets, but ultimately it’s up to them what they go with. (…). Alex Birkett of Workato.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

RebelMouse

APRIL 8, 2024

According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying. What News Websites Need to Succeed Online As a publisher, you need more than a content management system to boost online visibility — you need the right platform and playbook for publishing success.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Then, when they did launch the company in a crowded market, they were able to achieve early success. The Pet Rock.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Bound360

NOVEMBER 9, 2017

Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. The split was something that the company went through, but it also from a digital marketing perspective, provided the HPE side of the house an opportunity to do a lot of things differently.

Enterprise Management 53

Enterprise Management Personalization Marketing Websites Work Management 53

Referral Rock

NOVEMBER 8, 2019

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. He manages website administrative and outreaching tasks for WebRevenue. Tips to Create a Seamless Website Experience & Increase Conversions.

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Then, when they did launch the company in a crowded market, they were able to achieve early success. The Pet Rock.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase is an ABM platform for mid-market and enterprise B2B companies.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. We’re also using reveal API solution which enables real-time website personalization.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convert

SEPTEMBER 8, 2021

The conversion rate of the current page and variables, all affect the volume of the sample size required to hit statistical significance. Multivariate Testing Statistics: The Math Behind MVT. When it comes to multivariate testing, we use a different statistical analysis method to standard A/B testing or split testing.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

NOVEMBER 11, 2019

Personalization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? In this guide, I will cover 12 ways in which you can leverage the power of machine learning to improve your digital marketing.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Convert

MARCH 13, 2024

It’s designed to make experimentation accessible to more people in an organization, through no-jargon reports and abstracted statistical details of experiments. It’s built for ecommerce and B2B marketers. 5 from 39 reviews Ideal use case: Web experimentation and personalization Pricing: Starts at $208.25/mo G2 rating: 4.8/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Content marketing gets 3X more leads than paid search advertising.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145