Content Marketing Institute

JULY 11, 2018

If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce.

Top of Funnel 86

Top of Funnel Marketing Budget Merchandising Paid Search Agency 86

Content Standard

NOVEMBER 28, 2017

Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves. The Christmas spot is truly the highlight of the advertising calendar and something in-house teams and agencies see as make-or-break. Like, a lot.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Convert

OCTOBER 19, 2020

Seasonality provides a unique marketing opportunity. Thanks to yearly seasonal trends, we can predict how customers are going to react to our marketing campaigns. It’s that predictability of shopping behaviors that make a holiday season such an effective sales booster. billion in 2017. billion in 2017.

Top of Funnel 144

Top of Funnel Campaigns Planning Content Marketing 144

Hubspot

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. 7 Predictions for Social Media in 2017.

Social Media 36

Social Media Trends Media Mobile Advertising 36

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. What is Social Media Engagement?

Social Media 110

Social Media Media Work Management Network Marketing 110

Sprout Social

NOVEMBER 30, 2016

of people make a purchasing decision because of what they’ve seen on social media, you need to make sure your Tweets stand out from the crowd. In order to improve your chances of success in 2017 and beyond, we’ve compiled a list of eight proven Twitter tips. — Sprout Social (@SproutSocial) November 9, 2016.

Twitter 109

Twitter Tips Business Paid Search Agency 109

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Go Live or Get Left Behind. Three times!

Social Media 48

Social Media Video Marketing Media B2B Thought Leadership 48

Hubspot

DECEMBER 5, 2016

They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers.

Viral Marketing 28

Viral Marketing Advertising Agencies Social Media Paid Search Agency 28

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. Stuart Ridge, chief marketing officer, VitaMedica . Katie Derrick, content marketer, Anglo Liners. Chelsea Cole, digital marketing trainer, chelseacole.co.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Hubspot

NOVEMBER 15, 2017

Ready or not, the holidays are right around the corner. And that means it's time for email marketers to start planning one of their biggest email campaigns of the year. Check out their advice for holiday email trends below, and get inspired to tackle your company's holiday campaign with style. Well -- yes.

Email Marketing 77

Email Marketing Planning Tips Paid Search Agency 77

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

MAY 18, 2017

There’s pretty much a reason to celebrate each calendar day – many of which we might not know about. . However, holidays don’t have to be as well-known as New Years to be relatable. With the summer often being a slow time for marketers, we need to come up with unique ways to grab the attention of our audience. HomeAway. .

Creativity 89

Creativity Campaigns Examples Microsite 89

SnapApp

MAY 18, 2017

There’s pretty much a reason to celebrate each calendar day – many of which we might not know about. . However, holidays don’t have to be as well-known as New Years to be relatable. With the summer often being a slow time for marketers, we need to come up with unique ways to grab the attention of our audience. Budweiser. .

Creativity 48

Creativity Paid Search Agency Campaigns Examples 48

Hubspot

JANUARY 5, 2017

It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. The stronger the relationship between Marketing and Admissions, the more effective both departments are. 6) Do more on social.

Planning 66

Planning Burn Rate Sales Qualified Leads Paid Search Agency 66

Hubspot

OCTOBER 29, 2019

One of the most humbling experiences as a marketer is putting out that tweet you just *knew* would be a home run for your audience. We’d like to think of ourselves as being able to come up with A+ social media content every day, but the reality is that we're all human. Sync posts across all social media accounts.

Social Media 78

Social Media Social Marketing Tips Media 78