Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Do all those website visitors and content downloads translate into sales conversations? Imagine your sales funnel as a pyramid. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Simply put, decision intelligence is a system that processes your available data and gives you recommendations for a course of action. Another example is inventory management software. Image Source 2.

Budget Programs 218

Budget Programs Marketing Automation Services CMS Development Marketing Budget 218

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. This might be why only 28% of salespeople say marketing is their best source of leads. 36 Account-Based Marketing Stats to Know in 2020.

Account Based Marketing 98

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Seismic

MAY 10, 2024

The sales landscape has never been more competitive. Buyers demand more and make slower decisions, while reps face ever-increasing pressure to do more with fewer resources. Over the past year, generative AI (GenAI) has become an indispensable tool for sales and revenue enablement teams. What does success look like? The result?

Marketing AI 52

Marketing AI Features Work Management Marketing Management 52

SmartBug Media

APRIL 14, 2023

To achieve that longevity, you'll need your marketing, sales, and customer service teams to work together as one. Revenue operations (RevOps) can make this process much more manageable. We’ll then show you how HubSpot's Operations Hub helps with your RevOps process and removes duplicate records.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Seismic

DECEMBER 13, 2023

Developing a successful sales enablement strategy is an ever-evolving process that requires dedication and expertise. You need a sales enablement program that’s more than hypothetical; it needs to include tactical and actionable plans.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Heinz Marketing

NOVEMBER 3, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. Managing a marketing team can be difficult. When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing.

Work Management 139

Work Management Marketing Management Tips Lead Ranking 139

SmartBug Media

AUGUST 14, 2020

Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life. Tools such as Mixpanel and event-based analytics tools allow you to measure product usage.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

SmartBug Media

SEPTEMBER 30, 2019

You probably have heard that consumers prefer video over other content formats, and its presence in the digital space has transcended a multitude of channels and platforms—especially when it comes to sales videos. If you need convincing, these stats should be enough to get you smiling for the camera: 76.5 3 Ways to Use Sales Videos.

Video Marketing 82

Video Marketing Process Screencast Marketing Proposals 82

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing & Strategy Marketing Strategy Planning 52

BOP Design

DECEMBER 8, 2021

Are you considering a B2B content marketing strategy for next year? Are you looking to revamp your existing B2B content marketing program ? Content is driving the buying process for your prospects. Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Source ).

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales?

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many website builds for a successful DC-area web design and development firm for 17 years. This site is a digital marketing tool that needs to produce results.

Planning 93

Planning Process Marketing Websites CMS Development 93

Sprout Social

AUGUST 19, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . About 8 in 10 expect to be selling their products or services via social within the next three years.

Stats 128

Stats Examples Tips Top of Funnel 128

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Additionally, prospects who watch product demos are 1.81 Video product tour.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You no longer need to refresh your browser to see updates.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. 61% * of marketers rank lead generation as their biggest challenge – Hubspot.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. 61% * of marketers rank lead generation as their biggest challenge – Hubspot.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. Quality Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Market research done? Looks like you’re ready to make a sales call. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. What you’ll learn: What is a sales call? How do you prepare for a sales call?

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Scoring 69

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. A world where roles are clearly defined and prospects enjoy a smooth traversal through the funnel. How many times have you heard sales reps complain about a lack of quality leads?

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 34% watch product and informational videos.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Sellers, you know the feeling, too: Your marketing team creates new versions of your go-to-market collateral and you don’t know where to find it. There’s a better way with content management software.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

BenchmarkONE

FEBRUARY 18, 2021

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. . Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets CRM. What do CRM and Marketing Automation Tools do? Marketing Automation .

Marketing Automation Services 110

Marketing Automation Services Sales Management Marketing Automation CRM 110

Seismic

AUGUST 25, 2019

.” – Peter Drucker, father of modern management theory. ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. If you can improve sales productivity, then why wouldn’t you?

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? 52 Gen Z Stats to Know in 2020. General Stats.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in. What Is Account-Based Marketing? Contents 1.

Account Based Marketing 65

Account Based Marketing Tactics Effectiveness Work Management 65

Hubspot

SEPTEMBER 23, 2020

Marketers can learn a lot from Tony Stark. While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. This tactic is known as co-marketing.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101