Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 125

Search Marketing Paid Search Agency Planning PPC 125

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Email marketing is another option.

Paid Content 270

Paid Content Tools Paid Search Agency Content 270

Outbrain

NOVEMBER 16, 2022

Paid advertising. Or simply, paid. 45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. As websites compete more fiercely for traffic, costs are rising. What are paid traffic sources? YouTube Ads. Google Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Also, make sure you use Google Trends alongside other marketing tools.

Trends 264

Trends Marketing AI Lead Scoring Lead Ranking 264

Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. But we’re not cutting content; we’re doubling down on it.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Creating engaging content is key to capturing the attention of your audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Search. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 91

Paid Content Paid Search Agency Media Paid Social Agency 91

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. For the marketing efforts, read on. Update your construction website for better traffic and lead generation. Hubspot has more answers for that, too.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

Social Media 174

Social Media ROI Media Brand Identity 174

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. What Exactly Is Social Media Lead Generation?

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

BenchmarkONE

MAY 21, 2020

In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Then we’ll walk you through each step to help you launch your first high-converting paid lead generation campaign. Why Use Paid Ads to Quickly Grow Your Email List?

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. Preparing Your Blog’s Content.

Paid Content 117

Paid Content Traffic RSS Blogger 117

ClearVoice

JUNE 24, 2022

Your competitors are generating TONS of leads and sales through native ad campaigns. Not only did you spend thousands to run your native ad campaigns, but you even spent hours putting together the copy, and images, among other materials, only to be ignored by your audience. We’re about to take a deep dive into how native ads work.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. But as more content floods the internet, that calculus has changed. Cardinal Health already had great content.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111