headline-grabbers Marketing Related Topics 
Hubspot
NOVEMBER 9, 2020
Headlines are the first look (and sometimes, the only look) people give your content. Without a compelling headline, your content will never get the eyes it deserves. Without a compelling headline, your content will never get the eyes it deserves. But what exactly are headline grabbers? Write a working title.
The Point
AUGUST 16, 2019
An effective subject line and preview text work together as a unit in much the same way as a headline and sub-head. For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior.
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B2B Marketing Traction
DECEMBER 21, 2011
People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing. Why should you care?
B2B Marketing Traction
OCTOBER 28, 2009
I get a bunch of blank stares at first, and then someone may remember something funny, someone else remembers a catchy tagline or perhaps a niche market that someone serves. By using a printed marketing piece, they are reinforcing their elevator pitch with more detail, perhaps including testimonials, case studies, bio and more.
B2B Marketing Traction
JANUARY 16, 2012
With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Do have a great headline. Your one sheet headline can be an immediate emotional grabber to get their attention and get them to read more. What are you selling?
Oktopost
MARCH 5, 2019
Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?
Choozle
FEBRUARY 7, 2019
Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? a call to action, attention grabber, etc). MSJ: What is the value that marketers gain from A/B testing creative assets?
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