Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach. What is account-based marketing?

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Account Based Marketing Sales Management Paid Content ABM 86

Marketing Insider Group

APRIL 7, 2017

For the 117th episode of The Marketing Book Podcast, I interviewed Dave Munn, co-author of A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts. Account-based marketing is […]. Account-based marketing is […].

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Account Based Marketing Communities B2B Marketing Marketing 127

Alaniz

MAY 28, 2020

With endless possibilities for strategy and campaigns, marketing and sales teams need to be as effective and efficient as possible. Account based marketing (ABM) aims to solve that problem. ABM is a strategic B2B marketing framework that aligns sales and marketing activities to focus on securing high value accounts.

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Account Based Marketing Allocation ABM Marketing & Strategy 52

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. For marketing and sales teams, that handoff is a potential minefield. Too early, and everyone wastes time. How does lead scoring work?

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Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Account-Based Marketing Boosted with Company Data

JANUARY 29, 2019

Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale. But what exactly is account-based marketing? It looks like ABM is something worth considering, isn't it?

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Account Based Marketing ABM Paid Search Agency Training 72

Engagio

DECEMBER 18, 2018

We’re thrilled to announce the release of the NEW, second edition of Engagio’s Clear and Complete Guide to Account Based Marketing ! It’s been three years since the original version was published – the definitive guide to what was then “the next big thing in B2B marketing” – but a lot has changed in that time.

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Account Based Marketing Multi-Touch Attribution Planning ABM 54

Engagio

DECEMBER 20, 2018

This week, we were very excited to announce the release of The Clear and Complete Guide to Account Based Marketing, Second Edition. This new guide contains 175+ pages of ABM best practices. With over 70% new content, this is the best darn guide on ABM. Jon: You can get it at our website, Engagio.com/guide.

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Account Based Marketing ABM Case Study Case Studies 48

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

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B2B Marketing B2B Buyer Personas Mobile Advertising 310

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

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Planning Work Management Cold Calling Marketing & Strategy 161

Leadspace

APRIL 6, 2016

You go to meetings and tell everyone you’re following the latest marketing trends. We’ve pulled together some key content to help you get started with ABM, or at least be able to talk intelligently about it down at the Cool Marketers’ Club. You’re all over ABM. You were ABM before ABM was cool. Click below.

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Account Based Marketing ABM Webinar Metrics Marketing & Strategy 48

The Forward Observer

DECEMBER 15, 2023

So why is marketing it so hard? Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Frustratingly inconsistent.

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Marketing Funnels Top of Funnel Startups Buyer Personas 169

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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ROI Email Marketing B2B Marketing Marketing Automation Services 170

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. And you can use this article as your guide.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

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Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

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Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts. Today’s consumers receive a lot of email across their personal and business email accounts.

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Email Marketing Automation Tools Planning 124

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Account-Based Marketing Boosted with Company Data

JANUARY 29, 2019

Account-Based Marketing (ABM) is the rising star of the B2B world. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale. But what exactly is account-based marketing? It looks like ABM is something worth considering, isn't it?

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Training 40

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

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Marketing Budget Enterprise Management Sales Management Work Management 287

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

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Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marsden Marketing

MARCH 1, 2016

If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series that they would work tirelessly to pursue. Remember Lucky Strike?

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Account Based Marketing Planning Advertising Agencies ABM 62

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. And guiding leads through this complex journey requires a well-defined strategy.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Launch Marketing

JULY 26, 2023

Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences.

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

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Enterprise Management Work Management Marketing Management Marketing AI 98

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

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Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 81

Martech

APRIL 18, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Best practices that have emerged focus on these five core areas: Data enrichment Account targeting.

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Account Based Marketing ABM Marketing & Strategy Marketing Management 100

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

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Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. Use a marketing funnel strategy. Three key phases of the marketing funnel drive this action.

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Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

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Account Based Marketing ABM Tactics Top of Funnel 95

Oktopost

NOVEMBER 9, 2022

Want to hear more from renowned B2B marketing leaders? Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Hot Topics of this Episode Include: The key differences between social selling and social media marketing. Catch all episodes here. Episode Summary.

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Social Media Social Marketing Media Transparency 125

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

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Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This can be vendor comparison guides, case studies, and more. This is the data you directly collect across your marketing tech stack. What types of intent data are there?

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52