'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. But for the B2B industry, this form of communication is increasing in popularity as a means to get in front of very specific vertical markets. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. Hashtags allow people to follow the group conversation using Twitter Search.