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Integrating Content Across Your Enterprise

ClearVoice

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Insiders

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. Deal closed! But how often has that happened?

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Why Use Account-Based Marketing?

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. Deal closed! But how often has that happened?

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The Top 10 Secrets for Sales and Marketing Alignment From the Pros

Engagio

When building a relationship, you can’t propose on the first date – you must start building trust and rapport. One of those foundational pieces is sales and marketing alignment. That’s why we’re hosting Aligned ‘17 , the biggest virtual B2B conference dedicated 100% to aligning sales and marketing teams.

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SiriusDecisions Interview - From Pitching Products to Selling Value

The ROI Guy

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. Understanding buyers better and correlating the financial benefits that can be delivered with proposed solutions is key.