The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. If anything, I’m even more impressed.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. Members can block messages from a vendor if they wish.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. The role of marketing automation.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Let’s the stock market sees it that way: Marketo stock will be much harder to sell than its software.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. Customer Service Management Tools. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

The Mx Group

NOVEMBER 17, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Most CRMs and marketing automation tools are not created to present this view of activity across an account.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Engagio

DECEMBER 28, 2020

Folks are going to focus on optimizing existing tools and platforms. There will be more of an interest in platforms versus one-off tools. Personalized and contextual customer experiences will fuel Account-Based Marketing success. Marketers need to be nimble and adapt. My predictions for ABM in 2021 ….

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

JULY 30, 2009

The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Number of converted leads per rep per month.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

B2B Marketing Analytics

AUGUST 2, 2020

Data-driven CMOs are increasingly relying on marketing analytics teams to lead the charge for demonstrating the quantifiable impact marketing organizations are making. This transformation to digital-first marketing has only accelerated the need for rigor around marketing analytics.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

NuSpark Consulting

MAY 28, 2011

You didn’t know at the time that those doing initial research could be customers down the road if nurtured properly. You guys only knew the basics of Salesforce.com. You didn’t take advantage of the tools and features that if entered properly, could help us in marketing make better decisions. Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

NuSpark Consulting

MAY 28, 2011

You didn’t know at the time that those doing initial research could be customers down the road if nurtured properly. You guys only knew the basics of Salesforce.com. You didn’t take advantage of the tools and features that if entered properly, could help us in marketing make better decisions. Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For me it was mainly a data management tool.

Top of Funnel 273

Top of Funnel Work Management Analysis Marketing Management 273

B2B Marketing Analytics

JUNE 28, 2020

What marketing tactics have the ability to move the pipeline in the shortest time? Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. I then design the visualizations (in popular BI tools like Tableau, Looker, Periscope, DOMO, PowerBI) to.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. Still, the number of responses makes this a significant piece of research.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

B2B Marketing Analytics

JUNE 28, 2020

What marketing tactics have the ability to move the pipeline in the shortest time? Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. I then design the visualizations (in popular BI tools like Tableau, Looker, Periscope, DOMO, PowerBI) to.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

What marketing tactics have the ability to move the pipeline in the shortest time? Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. I then design the visualizations (in popular BI tools like Tableau, Looker, Periscope, DOMO, PowerBI) to.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Hubspot

OCTOBER 13, 2014

The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. The first major shift is the move from on-premise to cloud-based software and hardware, typically delivered in a Software-as-a-Service format (SaaS).

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Adobe Experience Cloud Blog

DECEMBER 15, 2009

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. 40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs. Salesforce.com announces Chatter, social computing for enterprise companies. October 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

LeanData

OCTOBER 9, 2015

“Nobody wants to be spending time on the job matching leads and accounts, doing the research, and then manually converting leads,” said Hendrick Lee, LeanData’s vice president of product. You want to be marketing and selling. That’s what you do. You want to close deals. And we want to help you do it.”. That’s the whole point.

Account Based Marketing 40

Account Based Marketing Work Management Leads Lead 40

LeanData

OCTOBER 9, 2015

“Nobody wants to be spending time on the job matching leads and accounts, doing the research, and then manually converting leads,” said Hendrick Lee, LeanData’s vice president of product. You want to be marketing and selling. That’s what you do. You want to close deals. And we want to help you do it.”. That’s the whole point.

Account Based Marketing 40

Account Based Marketing Work Management Leads Lead 40

LeanData

OCTOBER 9, 2015

“Nobody wants to be spending time on the job matching leads and accounts, doing the research, and then manually converting leads,” said Hendrick Lee, LeanData’s vice president of product. You want to be marketing and selling. That’s what you do. You want to close deals. And we want to help you do it.”. That’s the whole point.

Account Based Marketing 40

Account Based Marketing Work Management Leads Lead 40

LeanData

OCTOBER 9, 2015

“Nobody wants to be spending time on the job matching leads and accounts, doing the research, and then manually converting leads,” said Hendrick Lee, LeanData’s vice president of product. You want to be marketing and selling. That’s what you do. You want to close deals. And we want to help you do it.”. That’s the whole point.

Account Based Marketing 40

Account Based Marketing Work Management Leads Lead 40

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

Customer Experience Matrix

DECEMBER 22, 2015

So marketers must either accept that they’ll miss some connections, do laborious manual research to make the right matches, or rely on specialized software to do the work. Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

The ROI Guy

OCTOBER 7, 2010

Alinean ValueBase™ IT Spending Metrics for 20,000+ worldwide corporations But is there a strategy that CIOs can use to make the organization understand that certain IT investments should not be cut, and are required in order to provide a foundation of service, while others are essential for productivity, process improvements, competitive advantage?

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Lead Liaison

MAY 1, 2018

Most of our growth marketing needs have manifested themselves as software that we’ve created to address a specific need in the overall growth marketing strategy. In addition to our own software, we’ve been using solutions from other providers to build what we feel is the ideal growth marketing software stack.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50