ViewPoint

DECEMBER 17, 2013

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

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ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

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ViewPoint

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. 1to1 Media Website: www.1to1media.com.

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ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. I hope you enjoy them: Today's Featured Guests.

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ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. What About Little Data and Social Media? In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed.

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ViewPoint

NOVEMBER 8, 2012

Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine. They then they use social media to check what other contacts have done about those issues.

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ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Social Media Mantra: Listen First. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Then Speak.

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ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. The Magnification Power of Social Media Comes From Sharing.

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ViewPoint

FEBRUARY 27, 2014

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

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ViewPoint

APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. Marketing: Be provocative and make social media systematic. Adopting an engagement—rather than campaign—mindset with social media.

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ViewPoint

SEPTEMBER 15, 2015

Then a media rep for a magazine asked me about responses to programs, return on investment, and sales lead follow-up. This media rep became my mentor. It was a job that was occasionally stimulating. I spent eight hours a day at it and no more. I had no answers. He didn’t make me feel stupid.

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