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Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Via Marketo. Via BtoB Magazine. B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer.

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3 Strategies to Create Customer Intimacy at Scale

Adobe Experience Cloud Blog

A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. Valassis research shows that including a direct mail component in your marketing leads to an average 6% lift in sales. Send creative, personalized direct mail .

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Marketing professionals are under immense pressure to deliver results and justify significant program and headcount investments.

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How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark Consulting

And your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. Also, as Nick Stockton, a science journalist for WIRED Magazine explains , our brains create maps of familiar places, enabling them to consider other things. But who are you kidding?

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