article thumbnail

Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Note this quote from Marketo. It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Inbound, Outbound?

article thumbnail

Jen Bergren: Spotlight on the expert

Martech

It was print graphic design — like a daily newspaper, a weekly magazine, a catalog. Q: Is there an alternative universe where you became a Marketo champion or a Pardot person? Q: Your starting point was some distance from marketing technology, correct? A: Yes, my first career was graphic design.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Treat Customer Data Like You’d Want Yours to Be Treated

Adobe Experience Cloud Blog

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?

article thumbnail

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Adobe Experience Cloud Blog

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine. Chief Marketer Magazine. Chief Marketer Magazine.

Course 48
article thumbnail

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Adobe Experience Cloud Blog

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. Did you attend this event or one in another city?

article thumbnail

Televerde Chief Social Responsibility Officer Michelle Cirocco Named Most Admired Leader by Phoenix Business Journal

Televerde

Cirocco was also previously named one of the World-Changing Women in Conscious Business by Conscious Company magazine. In addition to her role as Chief Social Responsibility Officer for Televerde, she is the Executive Director of Televerde Foundation.

article thumbnail

4 Tools to Make You a Content Curating Master

Adobe Experience Cloud Blog

I have a set of Smart Magazines, each based on a specific topic. To create the Smart Magazine, I select from a list of sub-topics to narrow my interest profile. When I see an article with an interesting headline, I’ll add the article to a private Magazine. When I’m done reading the article, I’ll delete it from that Magazine.

Curation 134