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Why it’s time to rethink your feedback emails and how to do it right

Martech

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

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How to analyze customer sentiment to improve customer experience

Sprout Social

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Why do you need to analyze customer sentiment? Unhappy customers leave bad reviews.

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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

Customer experience is one of the top factors in gaining new customers and building brand loyalty. Customer feedback is any information that a company collects from customers about their experiences and opinions. Customer feedback is also a powerful resource for your digital marketing strategy.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. But a lot of marketers forget these basics when they’re caught up in the process of creating social media posts. Social media has too many things to offer to brands and users.

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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

In order to keep customers happy, it's important to tailor your messaging from marketing and sales to the appropriate stage of the customer lifecycle. Retention/Loyalty : When a customer purchases the product, uses it, and comes back for more. In my opinion, it's a fairly easy process to set up. Are you listening now?

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8 Proven tactics to increase your social commerce sales

Unbounce

But now, social media can also be used as an ecommerce market of its own: social commerce. People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. Social commerce is the perfect blend of ecommerce and social media marketing—selling products directly on social media.

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Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time

Biznology

While laying down the basic building blocks of our strategy, something became increasingly clear: he and many other leading digital marketers seem to be wholly centered on the delivery of offers. Now don’t get me wrong, offers are extremely important to measuring engagement and ultimately triggering a conversion.