Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. It’s not that you saw it on TV.
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