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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. It’s not that you saw it on TV.

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What Is the Future of Video Marketing?

Martech Advisor

Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.

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How Marketers Can Adapt to Apple’s Privacy Changes

Porch Group Media

They have loyalty programs and constant interaction with their consumers. Perhaps it’s by implementing programs such as newsletters, loyalty programs, or some other type of tactic. Ad tech, and I will simplify it, is a way of media planning that specifies types of content to attract certain consumers, maybe by age and demo breakout.

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choozlechat: Relic Agency shares how specific targeting strategies can drive success for travel destinations like Bristol, TN

Choozle

MR: Because every destination’s visitor profile is different, as is every destination’s needs, every digital media plan must be unique. Don’t forget to include retargeting in your funnel; not only does it retain customers and coax them through conversion, but it also builds brand loyalty. Q: Any final thoughts?

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

YouTube Lift The Update: YouTube's product manager for monetization, Nicky Rettke, said during the marketing keynote that YouTube saw 150% growth in ad conversions last year. Many buyers are looking to YouTube to research items or topics before they make a purchase. What It Means: This is an exciting update from Google.

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The Winding Road of Social Video Strategy

RebelMouse

Their own take on "Tasty"-style videos lifted Bon Appetit's YouTube subscribers from 34,000 in 2016 to over one million today, and the extra reach is paying off. PBS has also found a new audience on YouTube and Facebook thanks to social video.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. But if you want to take a peek at our most recent project, we’re very proud of it.