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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals.

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7 Online Lead Generation Best Practices for 2022

Outbrain

A recent analysis projects online marketing efforts will reach $860.8 According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months. It’s no secret just how much COVID-19 has transformed the digital landscape for companies and consumers alike.