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Paid Search Basics for B2B Marketers

Launch Marketing

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

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7 Online Lead Generation Best Practices for 2022

Outbrain

According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months. If this includes you, you’ll want to include these online lead generation best practices below as part of your strategy this year. Update your buyer personas.