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Paid Search Basics for B2B Marketers

Launch Marketing

To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

At its core, buyer intent data is information about your prospect’s behavior before they even enter your sales funnel. When prospects click on your ad, visit your site, read your blog, or fill out a form, you consider these as signs that they have some degree of purchase intent.

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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

Target the Right Keywords. Selecting the right keywords is the first step to start optimizing your ecommerce store. However, that may not always be possible as most high-volume, commercial keywords have a ton of competition. Keywords with four or more words may have low search volume, but the benefits are too good to ignore.

eCommerce 115
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The Quick Guide to Enterprise SaaS SEO

Single Grain

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

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4 SEO Strategies for Programmatic Sites

Moz

SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. Keyword research and keyword modifiers. Well-planned keyword research is one of the biggest challenges when operating on a programmatic scale.

SEO 62
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Content Strategy for SEO: Pillar Pages & Topic Clusters

ClearVoice

Newsletter templates. On one hand, this makes how-to pillar pages do better SEO-wise—thanks to the number of keywords they include and the value they provide readers. This next pillar page type is built specifically for potential customers with strong purchase intent. Build a comprehensive keyword list.

SEO 52
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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

To start with, you can use this template for marketing funnels. Keyword Strategy for ToFu At the problem/need recognition stage, focus on keywords related to general pain points, symptoms or issues that your product or service can address. Purchase Intent: This stage is still relatively distant from purchase intent.