Biznology

JANUARY 17, 2012

In order to compete on a world stage, it is essential to aggressively recruit new members. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Another exception is celebrity. Unfortunately, for the rest of us, we have neither.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. In the same way that Google AdWords rewards its clients for trying harder and digging deeper into the “long tail” in order to find new, under-served, markets, the blogosphere also rewards specialization and laser-targeting.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Be the catalyst of your natural social media success. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. I still recommend developing “steal me,” easy-to-use and deploy onto a blog Social Media News Releases (SMNRs) in order to both make each engagement as frictionless as possible. Solid ground? These are amazing times.

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Convince & Convert

MARCH 4, 2010

I'd rank the goals of blogging – or any communication – thusly, in order of priority. Thanks for the perspecttive. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Biznology

JUNE 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. Image via Wikipedia. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Biznology

OCTOBER 25, 2016

As you may know, over time, we developed general message model strategies that are committed to honor and appreciate the oft-ignored long-tail micro-influencers. Over that time, Dan Krueger , Team Gerris , and I, Chris Abraham , have developed our very own formula for earning online media mentions.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Convince & Convert

JUNE 22, 2010

Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone. The only problem I've encountered is the trepidation associated with personal blogs. It doesn't seem to hamper traffic, but I do wonder how a blog can grow in its readership if the personal connection isn't there.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Biznology

JULY 3, 2012

They’ve never merited the mythical business-class flights to tony hotels that big brands are supposed to offer to bloggers in order to curry favor — the wining, dining, and endless martinis and cosmos that those top bloggers (and the Klouterati) cannot schedule fast enough. “Why them and not me,” you ask.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

seo.co

NOVEMBER 21, 2021

If you’re a business owner, you may regard press releases simply as they “should” be seen: They’re something you carefully craft, or pay good money to have crafted for you, in order to gain publicity for your news. Keep in mind, though, that I only found this happening with “long tail” keywords. The Digital Social World.

Press 105

Press PR Lead Scoring Lead Ranking 105

Hubspot

OCTOBER 9, 2019

Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. In order to drive traffic to your site, you need to rank high in search engines. Quality backlinks.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

JULY 5, 2023

Describe how to perform a thorough keyword research analysis to uncover long-tail keywords and topic clusters for content creation. Write a 40-word order confirmation email. ChatGPT Prompts for Public Relations and Corporate Communications Press Release Writing How do you write a press release versus a blog?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Convince & Convert

SEPTEMBER 2, 2010

The long tail applies to our hobbies, too. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? Clay Shirky talks about that principle of connectivity in his book Cognitive Surplus (which I reviewed on this blog a few weeks ago).

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Albacross

MAY 22, 2019

Without a doubt, creating and hosting a webinar takes much more work and time than writing an average long-form blog post. Because leads perceive webinars as higher value, they are also willing to provide more of their data in order to get access. Build Public Relations (Editorial Outreach). The choice is yours!

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Biznology

MAY 17, 2016

What you need to do is to extend your long tail to include the words, phrases, and context that your experts use amongst themselves. That’s not perfect but you’ll really want to over-sample the time you put into this project as much as you can in order to create a digital master, just like they do in recording studios.

Best Practices 149

Best Practices Content Youtube Verticals 149

Convince & Convert

SEPTEMBER 20, 2010

link] Patrick Curl First off I agree that slow is good, and that there's really no other way to really build the level of trust that Social media has to build in order to be successful – after all it isn't about fast sales, it's about life-time customers. I was just at an industry event talking about “slow selling.&#

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Biznology

APRIL 23, 2013

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Long-Tail Blogger Outreach Campaign Execution.

Blogger 80

Blogger Outreach Social Media PR 80