Unbounce

MARCH 8, 2023

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

FEBRUARY 5, 2020

So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. One team is focused on optimizing informational content to spread through search, and the other is tasked with creating influential content to spread through word of mouth. We shared everything.

Enterprise Management 99

Enterprise Management Hubspot Lead Ranking Sales Management 99

Unbounce

APRIL 23, 2019

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. In other words, the prospect list will consist of qualified leads who have downloaded something or taken certain actions that fit the buyer persona. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Do You “Like&# Me in Attack Mode?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Do You “Like&# Me in Attack Mode?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convert

SEPTEMBER 22, 2022

It’s a word that takes everything, regardless of what makes them different, and puts them in the same pot. If you’re like most Shopify marketers, a poor conversion rate will keep you up at night, sweating, and second-guessing decisions. So, that was a hypothetical 6.7% You’re doing okay in comparison if you’re spot on 2.5%.

Optimization 52

Optimization Examples Product eCommerce 52

Single Grain

NOVEMBER 8, 2019

Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy. How often should I be tweeting every day? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

NOVEMBER 12, 2013

Brands extort “likes” from their audience in order to boast about their fan count, only to realize that the number of likes has zero correlation with repeat business or word-of-mouth. It’s not about hitting people over the head anymore; it’s about drawing them in. And by “us,” I mean marketers. All of them. The faster, the better.

Internet Marketing 164

Internet Marketing Paid Search Agency Lock-In Advertising Agencies 164