B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? I tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. b2b content Facebook LinkedIn marketing social media'

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JANUARY 3, 2014

When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). It’s a way to engage and communicate with your connections – to tell your story and engage, not to sell. Plus, it’s Google!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JUNE 28, 2012

Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Provide tips and help about their industry, their work? A LinkedIn company profile? Here are some questions to ask yourself – what does your marketing say about you? Does your marketing add value? Or, is it all about you? Does your marketing help your clients and customers? Give them information they don’t have?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

MAY 22, 2009

LinkedIn Resources. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Please contact us to recommend other terms and phrases that should be included. Trade Show Resources. April 30 - May 1, 2012.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

JULY 2, 2014

It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100