Exo B2B

MAY 1, 2020

The potential client is a very good SME in the IT field and will need to deploy a significant international growth strategy. This growth strategy includes adding a new product to its current service offering and, better penetration of the natural market. Here’s the short story: We are developing a new account.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Directive Agency

SEPTEMBER 3, 2019

So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that I’ve used that deliver results consistently. Additionally, it’s essential to promote your relevant content on social media channels such as LinkedIn.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Matt : I was on a webinar yesterday and one of the guests talked about the fact that events just disappeared from our playbook two years ago during the pandemic. We have a pretty robust plan and strategy.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

ClearVoice

AUGUST 14, 2023

This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. To produce timely, relevant content, SMEs must stay current with the latest trends, technologies, and threats.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Hubspot

JUNE 7, 2011

It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success. Join Facebook Groups, LinkedIn Groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. Narrow Your target.

Small Business Marketing 28

Small Business Marketing Social Media Social Marketing Media 28

Pam Didner

JULY 15, 2022

Over the past several years, the topic of getting Subject Matter Experts (SMEs) to engage with content creation has faded a bit. What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk. Then, share those pointers with SMEs in a workshop setting. What are some use cases?

SME 87

SME Content Marketing Planning Paid Search Agency 87

Convince & Convert

SEPTEMBER 21, 2010

Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. The appetite for tools content is huge. Extra resources are important. Im Jay Baer.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Referral Rock

OCTOBER 30, 2019

Or maybe it’s the ability to be able to connect with their audience on a more personal level. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Email Marketing Tools. How it helps: build an email list, engage your audience and nurture leads to conversion.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69