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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But

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Don’t Kill your B2B Marketing

Exo B2B

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. This is also why we choose to slow down some of our B2B marketing “activities” in order to better create others that we believe are more relevant to the current situation and will have a tangible impact over time.

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Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content. The reason?

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Boost Your Cybersecurity Business: Top Content Marketing Strategies for SMEs

ClearVoice

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. Rather than directly promoting a product or service, the goal is to inform, educate, entertain, and solve pain points for the audience.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

What makes a good marketer? Or maybe it’s the ability to be able to connect with their audience on a more personal level. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once.