Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

JUNE 7, 2011

It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success. Join Facebook Groups, LinkedIn Groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. Narrow Your target.

Small Business Marketing 28

Small Business Marketing Social Media Social Marketing Media 28

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125