CMS Development Linkedin SME Webinar Metrics 
Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. They have the insight on pain points and issues surrounding the customer.
Referral Rock
OCTOBER 30, 2019
Or maybe it’s the ability to be able to connect with their audience on a more personal level. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing.
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