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Sendoso launches a freemium eGifting service

Martech

With no contracts, subscriptions or fees, it is aimed at the SMB market. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. “I had someone reach out to me on LinkedIn — and what he did was really smart. ” Why we care.

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The Best Marketo Add-Ons for SMB

SmartBug Media

As soon as you start using Marketo, you can easily connect your Marketo lists with LinkedIn, Facebook, and Google to create custom audiences that reach people who exist in your Marketo database. For example, LinkedIn recommends uploading 10,000 contacts or 1,000 accounts to meet their minimum threshold of 300 targets.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

markempa

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Know and segment your audience.

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The Best B2B Lead Generation Strategies for Growth

New North

The other highlighted series pumps up their long-form value-add content, like ebooks and white papers. But the truth is at every level (from SMB to the enterprise) properly executed B2B referral marketing turns your best customers into your best advertisers—usually with zero or minimal costs.

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Top Marketing Strategies for Small Businesses

Sharpspring

white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. Automated messaging or following via LinkedIn, Instagram, or Facebook (These platforms’ native auto-response tools and messages sent to qualified leads are okay.). Nextdoor and local word-of-mouth groups. direct mail campaigns. Wrapping Up.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.