Remove Lead Gen Remove Linkedin Remove SMB Remove White Paper
article thumbnail

The Best B2B Lead Generation Strategies for Growth

New North

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. The other highlighted series pumps up their long-form value-add content, like ebooks and white papers. We’ll be your guide as you reshape and reimagine your lead gen process.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40
article thumbnail

Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. Instead of watching the inbound leads rack up from your content, all you’re left with is a group of target prospects with an “it’ll never happen to me” mindset. SMB Cybersecurity Personas.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. Which lead gen tactics work best?

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. Which lead gen tactics work best?

article thumbnail

#B2BChannelPanel Round-Up: Paid Ads & Social

PathFactory

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. For paid ads it’s usually lead gen.