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Engagio
MARCH 23, 2020
There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. Katie, how did you get started with ABM?
Engagio
MARCH 23, 2020
There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?
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Engagio
MARCH 23, 2020
There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?
Engagio
MARCH 23, 2020
There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?
Engagio
MARCH 23, 2020
There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?
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