WebMarketCentral

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High Points on the Social Media Landscape

WebMarketCentral

8 LinkedIn 14 11,246,726 +137.4% 8 Presentations SlideShare 1,100 1,008,754 +250.0% Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0%

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

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Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. There is too much convenience, too many new opportunities and capabilities presented by social media and other online tools to adopt a Luddite mindset.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

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Looking Back at 300: Top 10 Posts

WebMarketCentral

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. As noted above, trade publications were once the only way to reach niche audiences. Authority and independence.