Let's talk ABM: 6 ways to build buyer experiences with ABM
Strategic-IC
FEBRUARY 6, 2023
Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand. You need to offer them true value to catch their attention.
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