Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples. Additionally, your lead magnets should be promoted on your company’s social media channels.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Content Marketing Institute

AUGUST 31, 2023

It can suggest titles for articles and subject lines for newsletters if that’s not your strength. Bernie Borges, vice president, content marketing, iQor Generative AI is great for content busy work like paid social, email subject lines, tweets, etc. This content still needs some editing, but it makes my job much easier.

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. In your emails — include it in your email newsletters, promotional emails or even add it to your email signature. A contest in your newsletter to win a free service trial. Leverage your socials. There are now 4.48

Email Marketing 98

Email Marketing Generation Leads Lead 98

ClickZ

MARCH 16, 2023

Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Join the conversation with us on LinkedIn and Twitter.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Many tech marketers use email to thank visitors for subscribing to a newsletter. Think socially and organically. Use paid social media.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Excelsior Research

APRIL 22, 2022

Paid social advertising : . Paid social media advertising is defined as a cost effective way to boost up one’s business. Every social media platform works on the pay per click advertising method to amp up the profits. Linkedin for marketing : . Social media platforms : .

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Sign up for the Basis Scout newsletter !

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Metadata

MAY 4, 2021

I’ve always been fascinated by SaaS companies and the way they work. It’s changing the way B2B marketers scale and experiment with paid social campaigns. Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. SaaS is nothing new. It’s been around since the 1960s.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. The truth is, business events and conferences are still a must-have for tech companies. Managing Social Media Marketing. It’s no coincidence that social media marketing and event marketing have a lot of crossover.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

ClickZ

FEBRUARY 24, 2023

The company did amazingly well by getting more clarity on how much activity Meta was driving at top-of-funnel. Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

SmartBug Media

NOVEMBER 11, 2019

Leverage Paid Social. Leverage Paid Social. Social media can be a powerful channel for lead generation. In order to be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so you can convert those individuals into leads.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

BOP Design

SEPTEMBER 4, 2019

Share on Social Media. However, once a blog post or content piece is added to a website, it’s time to share it on social media. Make sure to share the B2B content marketing piece on all of your firm’s social media platforms. Send in an Email Newsletter. Run a Paid Promotion on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Convince & Convert

APRIL 19, 2017

Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. While the output of company content increased by 35 percent, content engagement decreased by 17 percent. And they were certainly not blind.

Social Media 112

Social Media Trust Marketing Paid Social Agency Click Rate 112

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. The truth is, business events and conferences are still a must-have for tech companies. Managing Social Media Marketing. It’s no coincidence that social media marketing and event marketing have a lot of crossover.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

Communities 113

Communities Webinar Metrics Lead Ranking Paid Social Agency 113

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Oktopost

MARCH 31, 2021

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. It’s powerful and useful in marketing emails, vlogs, websites, social media posts, or even customer onboarding. One trendy format for B2B companies is animated explainer videos. Social Video. Why Video Marketing.

Paid Content 71

Paid Content Video Marketing Work Management Marketing Management 71

Buffer

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. 🔗 AI won’t replace humans, but it can support them.

Social Media 132

Social Media Media Work Management Marketing Management 132

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. Your audiences must be able to take action based on the leadership of your company, which begins with understanding your audience and their requirements. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Outreach

JUNE 2, 2020

We threw a virtual version over LinkedIn a few days before the start of the Unleash Virtual Summit to get people excited, and entice undecided attendees with a final reminder to register. Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. Implementation timeline.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Content Standard

MARCH 27, 2015

With more than 100 billion global searches in a month and staggering numbers of active monthly users on social platforms, stories told well should be enough to build and connect with audiences virally. It’s plain to see that many of you in similar positions are choosing to spend on social advertising. Look Before You Leap.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. One of the common ways to look at this is subscribers to a blog or newsletter.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Directive Agency

APRIL 19, 2017

Social Media Based Content Syndication. But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Sprout Social

APRIL 6, 2021

The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. We’ll review some of the best ideas on how to generate sales leads through social media.

Paid Content 139

Paid Content Social Media Lead Generation Campaigns 139

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Unbounce

MAY 24, 2021

We’ll break down specific traffic-generating methods across advertising , social media , SEO , and email marketing. This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. Paid social ads. Newsletter sponsorships.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Webbiquity

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

SmartBug Media

SEPTEMBER 9, 2022

Paid media advertising is any media placement or series of placements that are paid for. Paid media campaigns may include any combination of pay-per-click (PPC) advertising, display advertising, social media advertising, search engine marketing (SEM), and so on. a company newsletter).

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Single Grain

APRIL 12, 2023

It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market. An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Contently

DECEMBER 7, 2021

Tagging guests who have large followings amplified reach, as did posting in industry-specific LinkedIn groups. By year two, OnePitch added a newsletter to promote new episodes and tease upcoming guests, all of which contributed to an uptick. LinkedIn ads: Sharing what people will learn. Strategy three: be where the ears are.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

BOP Design

MARCH 4, 2020

Share on Social Media. Once you’ve posted your thought leadership content on your firm’s B2B website, you must share it on your company’s social media and your personal social media. Send Out Newsletters. If you are creating several articles or posts every month, send your newsletter monthly.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Promotion Marketing Websites 76

SmartBug Media

JULY 6, 2020

Is your manufacturing company looking to increase lead generation? Put Your Company’s Name in Your Prospect’s Inbox. Leverage your existing database and put your company top of mind by sending out a monthly email. Compiling a monthly newsletter. Throw it all together for a monthly newsletter send.

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

BuzzSumo

FEBRUARY 8, 2017

We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. To do this, we worked with Neal Schaffer, social media strategist, consultant and author. Companies can’t do that. Five Step Process.

Paid Content 40

Paid Content Paid Social Agency Advertising Agencies Social Media 40