Performance Branding: why strategy and data must work together to drive pipeline
Velocity Partners
FEBRUARY 27, 2024
You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). In the last decade, sales activation became the new religion. But an obsession with sales activation strategies frequently bites B2B marketing teams on the backside. That Jon Miller. Few are paying attention.
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