Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. Let’s do some math.

Social Media 111

Social Media Trust Marketing Paid Social Agency Click Rate 111

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

MLT Creative

MARCH 2, 2012

Top tactics for a crisis-proof B2B lead generation strategy. One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If B2B Lead Generation Blog. Social and mobile featured highly in B2B marketers' future tactics.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Ambal's Amusings

FEBRUARY 18, 2010

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Should marketers spread budget across time period and channels or one or two big programs?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. This is also a valuable way to provide social proof to potential fans of the page.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. ReTweeting. Original content. Offline events.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

JUNE 14, 2013

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? Interactive content is content that creates a dialogue with your audience that leads to an exchange of information.

Top of Funnel 48

Top of Funnel Marketing Automation Services Interactive Marketing Marketing Automation 48

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign.

Press 48

Press B2B Marketing Tips B2B 48

LEADership

SEPTEMBER 17, 2013

The Definitive B2B Lead Generation Checklist: Part 1. Make sure you have the essential ingredients for a successful lead generation recipe. Here is a quick rundown of what I have seen to work as the definitive B2B lead generation checklist. Jon Miller, VP-marketing at Marketo Inc., ALIGN YOUR SALES AND MARKETING.

B2B Thought Leadership 40

B2B Thought Leadership Top of Funnel Work Management Marketing Management 40

Directive Agency

FEBRUARY 28, 2022

With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. . With LinkedIn, professionals update their profiles regularly, try to grow their network, make themselves stand out through various skills or groups they join. What does this mean for digital advertisers?

Linkedin 98

Linkedin Advertising Agencies Advertisements Advertising 98

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What is ShipServ's go-to-market strategy? You can follow John on Twitter @jwatton. .

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use outbound marketing to follow up, nurture and qualify your inbound leads.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Tip 2 – Map Customer Needs to Useful Marketing Content. Tip 3 – Market Your Marketing.

Tips 48

Tips Content Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

APRIL 4, 2011

by Maria Pergolino Despite what many marketers would like to believe, the digital marketplace is not quite the place where “if you build it, they will come”. You’ve got to create a savvy mix for B2B marketing success and carefully place your messages where buyers can find them at the right time.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. Seth’s Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. Seth’s Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social Media Lead Generation Tools. Social Media Ad Retargeting Tools.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Biznology

JANUARY 3, 2019

I’ve always thought B2B marketing attracts unusually interesting professionals. Samantha Stone ’s energy and good humor seem single handedly to keep the wheels of B2B marketing going. She’s everywhere, providing advisory services to marketers grappling with how to go to market in an increasingly complex world.

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Referral Rock

OCTOBER 31, 2019

Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. His advice has been featured in hundreds of publications, including Marketo, Chief Marketer, CNBC, U.S. Connect on LinkedIn. But what if I told you the secret to generating more leads isn’t JUST about growing your network?

Lead Ranking 72

Lead Ranking Lead Scoring Ideal Customer Profiles Leads 72

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Adobe Experience Cloud Blog

JULY 31, 2018

If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone is investing more in content marketing.

Promotion 96

Promotion Webinar Metrics Marketing & Strategy Privacy Policies 96

BDB

SEPTEMBER 27, 2023

Leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. And while generic leads can be an easy, short-term win, commercially valuable leads require a thought through approach to campaign planning. Are all leads before SQLs the same? Clearly not.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Adobe Experience Cloud Blog

NOVEMBER 21, 2018

If the email is really bad, prospects name and shame them on LinkedIn. Steve Bookbinder, CEO of DM Training , recommends always researching prospects before writing, especially on social media. Takeaway : Encourage reps to study prospects’ social media to mimic their tone and style. The average rep spends 20.4%

Demand Generation Agencies 134

Demand Generation Agencies Paid Search Agency Template Bandwidth 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? The trick is, your social marketing should ensure this happens. The trick is, your social marketing should ensure this happens. So, why not you?

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Albacross

JUNE 26, 2018

If you’re experiencing a problem with poor-quality leads, you might want to create a Negative Persona as well. If you’re reaching out to cold leads (whom have never interacted with your company before), the only way to go about doing this is to ask them prospecting questions, such as…. Image source. That’s how low the benchmark is.

B2B Sales 63

B2B Sales Top of Funnel Work Management Marketing Management 63

SmartBug Media

FEBRUARY 19, 2019

Marketing teams all over the globe use content to make users aware of products and services or to nurture a prospect through the Buyer’s Journey—through content, they meet the buyer on their terms in a way that feels natural. Anyone who says content marketing doesn’t fit into the sales model is flat-out wrong. Just click play below.

Marketing & Strategy 92

Marketing & Strategy Content Marketing Marketing Strategy Planning 92