Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. I am a man possessed! That said, I really don’t collect people. People don’t like being collected. It’s very charming.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days. Be the catalyst of your natural social media success.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

OCTOBER 21, 2014

In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Influencer Marketing Social Media Marketing Client (computing) eBay Edward Snowden Facebook Facebook features Facebook Messenger Janet John linkedin London pinterest public relations Sydney twitter United States'

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

AUGUST 2, 2016

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Maryanne Conlin. So, before I was an influencer marketer, I was an influencer.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

MARCH 5, 2013

Seriously long-tail with a limited audience. LinkedIn to Launch Sponsored Posts (socialtimes.com). Why not, right? I needed all the help I could get because who owns their own Concept2 rowing machine anyway? Would You Pay Facebook For Sponsored Posts To Dramatically Up Your “Like” Rate? fastcompany.com).

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

AUGUST 30, 2011

To be honest, I wonder how long it will take these “less is more&# social media consultants to realize that it’s not good business to dismiss what the client wants out of hand. However, this is the Internet, this is the long-tail! A wider and more open-minded audience has more positive effects than we can realize.

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. One caveat, though: my queue is pretty long so I only Buffer content that can sit around for a month before it posts.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80